Our brand guidelines help keep DETOUR Realty clear, consistent, and professional across every touchpoint. Use this page as a starting point for naming, logo use, and visual standards. For full asset packages and approvals, contact the DETOUR brand team.
Brand name
Use “DETOUR Realty” on first reference in formal materials. “DETOUR” is acceptable on later references when the context is clear.
Do not alter spelling, add unauthorized taglines, or create unofficial abbreviations in public-facing materials.
Logo usage
Use official DETOUR logo files only. Maintain clear space around the mark and do not stretch, recolor, rotate, or place the logo on busy backgrounds that reduce legibility.
When in doubt, prefer the primary logo on a clean light or dark field that meets contrast requirements.
Visual direction
DETOUR visuals should feel modern, confident, and residential—photography of real homes and neighborhoods over generic stock abstractions whenever possible.
Keep layouts uncluttered, typography readable, and color usage consistent with approved brand assets.
Questions
For brand assets, co-branding requests, or approval of custom materials, contact info@detourrealty.com.